Do Sports Drinks Really Work?
According to the series of reports from BMJ (formerly British Medical Journal), the makers of drinks like Gatorade and Powerade have spent millions in research and marketing in recent decades to persuade sports and medical professionals, not to mention the rest of us suckers, that a primal instinct—the sensation of thirst—is an unreliable guide for deciding when to drink. We’ve also been battered with the notion that boring old water is just not good enough for preventing dehydration.
Oh yeah! 90,000 years of WATER being the thirst quencher of choice and we have to listen to those guys?